Digital Outreach Coordinator

Posted on: 02-12-2024

Description:

Minimum Qualifications Minimum Qualifications

• 1-3 years of professional experience in social media content development, management, and/or analysis or some combination of marketing and communications experience that

includes a strong and demonstrable focus on social media. 

• Excellent knowledge of and experience using Twitter/X, LinkedIn, Instagram, Facebook, YouTube, and an interest in other growing social platforms.
• Excellent understanding of Facebook's business and ads manager platforms.
• Ability to work collaboratively across multiple teams.
• Strong copywriting and copy-editing skills with great attention to details.
• Familiarity with creating different forms of content (video, photo editing, websites) for use on social media and the ability to make quick turnaround edits as needed.

Preferred Qualifications

• Bachelor's degree in communications, marketing or related field required.
• Understanding of Hootsuite and/or other social planning tools.
• Familiarity with Adobe Photoshop or other Adobe Suite products.
• Familiarity with Restream.
• Familiarity and/or willingness to learn basic website building and design skills.

Duties Description The Digital Outreach Coordinator will play a key role in maintaining brand narrative, crafting digital strategy, launching social campaigns, creating and managing social media content, and tracking performance to measure and improve results. Working with the Digital Outreach Director, the Coordinator will help develop and implement a digital communications strategy on behalf of the Senate Minority Leader and members of the Senate Minority Conference.
 
 In this dynamic role, you will:

• Work with Albany, regional, and district-based offices to formulate communications strategy and supplement communications outreach;
• Plan, develop and execute social media strategies consistent with outlined conference messaging and planned objectives;
• Work with the team to rapidly develop, create and manage digital content from relevant topics that resonate with targeted audiences;
• Launch, monitor, evaluate and manage social media campaigns;
• Assist offices in maintaining individual brands and voices across different social media channels;
• Monitor and report movement surrounding trending topics that pertain to key messaging;
• Help build and maintain a social media editorial calendar; and
• Produce regular reports for internal and external use.

Additional Comments The salary range is $50,000 to $55,000, commensurate with education and experience.
 
 Interested candidates should submit a cover letter and resume to jobs@nysenate.gov. Submissions that do not include both will not be considered.
 
 This recruitment will remain open until filled. Due to the volume of applications, we will not be able to respond to each applicant.
 
 The NYS Senate offers a comprehensive and competitive benefits package that includes a health and wellness in the workplace program that you and your family can benefit from:

• Health insurance options
• Dental & Vision insurance
• Membership in the NYS Retirement System
• Deferred Compensation Investment Plan
• Vacation (starting at 13 days per year), sick (starting at 13 days per year), personal (5 days per year) time
• 12 paid holidays per year
• Tuition reimbursement

The New York State Senate is an Equal Opportunity employer that values a diverse and equitable workplace. We do not permit discrimination based on race, age, creed, color, religion, gender/sex, military status, sexual orientation, marital status, familial status, national origin, predisposing genetic characteristics, or physical or mental disability, domestic violence victim status, arrest/criminal conviction record, pregnancy and related conditions, gender identity or expression, sexual harassment, immigration status, or hair texture or protective hair styles.
 
 Some positions may require additional credentials or a background check to verify your identity.

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