Social Media Manager

Posted on: 02-12-2024

Description:

COMPANY OVERVIEW:

Black Girl Vitamins was born from a simple but powerful realization: the wellness industry often overlooks the unique health needs of Black women. Our founder experienced this firsthand while navigating her health journey. Frustrated by the lack of products tailored to her needs, she decided to take matters into her own hands. Black Girl Vitamins was created to fill this gap and provide a range of vitamins and supplements specifically designed for Black women.

We aim to empower Black women to take charge of their health and wellness. We believe every woman deserves to feel her best, and our products are crafted to support this vision. As part of our growing team in Chicago, you’ll join a culture that values creativity, engagement, and meaningful connections with our community.

Our mission is simple:

To provide high-quality solutions that cater to the needs of Black women. We envision a world where every Black Woman feels empowered and supported in her health journey.

POSITION SUMMARY:

As our Social Media Manager, you’ll be the voice of Black Girl Vitamins across all platforms. This role requires a deep understanding of Black millennial and Gen Z culture and the ability to translate that knowledge into compelling, shareable content. You’ll create, manage, and engage with our online community daily, driving visibility and fostering loyalty. From strategizing content to engaging followers, you’ll play a key role in maintaining our brand’s presence and amplifying our mission.

RESPONSIBILITIES:
 
Community Engagement 

• Connect with Our Audience: Engage with comments on posts and ads, responding to every interaction to foster a sense of community.
• DM Management: Handle DMs across platforms (Primary, General, Requests) to keep lines of communication open.
• Viral Interactions: Engage with at least ten popular posts daily to boost visibility and keep our brand in the conversation.
• Influencer Outreach: Execute DM activations to connect with potential partners and influencers.

Content Creation 

• Daily Video Production: Record, edit, and post at least two lighthearted videos per day for TikTok, Instagram, and YouTube Shorts, capturing in-office and off-site content.
• Series Content: Develop reels for our “On The Streets” and educational series, delivering fresh, engaging content to our audience.
• Event Coverage: Attend brand events to create live content, sharing the excitement with our followers.
• Product Photography: Take in-office product photos to support launches, reviews, and promotional content.

Content Strategy 

• Captions & Hashtags: Write engaging, on-brand captions and conduct hashtag research to maximize post reach.

Design and Editing 

• Visual Cohesion: Create eye-catching content with tools like Canva, TikTok, and CapCut, maintaining a strong color palette that resonates with our brand.

Cultural Insight 

• Stay Relevant: Leverage your knowledge of Black millennial and Gen Z culture to create relatable, on-trend content.
• Trend Sensitivity: Remain aware of viral and cancel culture to ensure all content is respectful and relevant.

QUALIFICATIONS:

• Chicago-Based: Must be located in Chicago, IL, and available for in-office and off-site work.
• Experience in Social Media: Prior experience in social media management, content creation, or a similar role, with an understanding of audience engagement and platform trends.
• Creativity & Communication: Strong creative skills with excellent written communication, especially for engaging captions.
• Tech Skills: Proficiency with Canva, TikTok, and CapCut; familiarity with color theory and visual consistency.
• Cultural Awareness: In-depth knowledge of Black millennial and Gen Z culture, trends, and digital behavior.

COMPENSATION & BENEFITS:

Annual Salary: $55,000 - $60,000

Benefits:

• Paid time off, such as PTO, sick days, and vacation days
• Gym memberships or discounts
• Employee recognition programs
• Workplace perks such as recreation activities, food and coffee, and flexible work schedules

Application Test: Show Us Your Campaign Skills!
 
 Black Friday Campaign Scenario
 
 As Social Media Manager, plan a Black Friday campaign to promote our Complete Wellness Bundle at 50% off. 

• Instagram Post: Design a post to highlight the sale with an eye-catching, brand-aligned design and enticing language.
• Reel Creation: Create a 15–30-second reel that builds excitement for the sale with a clear call-to-action that appeals to our audience’s preferences.

If you’re passionate about creating meaningful connections, amplifying voices, and bringing a unique perspective to the wellness space, we’d love for you to join our team! Apply today, and let’s build something amazing together at Black Girl Vitamins!

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